Did you know that 88% of local business searches result in potential customers calling or visiting a business? So, if you own a business in a certain geographical area, the following eight tips will help you improve your local SEO strategy.
1. Ensure Your Keyword Research Has A Local SEO Focus
Keyword research is an important part of boosting SEO strategy. Therefore, if you’re going to conduct keyword research for local SEO, you need to target keywords with your geographical location in mind. For example, a law firm in Philadelphia could target the keyword ‘best attorney in Philadelphia.’
2. Create Content Targeting Locals
When you create content for your social media pages and blogs, make sure your local target market can associate with the content. Create content that your local community can connect with. For example, create content related to local news, events, or businesses.
3. Claim Your Google My Business Page To Improve Local SEO
To increase your chances of attracting leads from Google, make sure you set up your Google My Business (GMB) page. GMB pages help local businesses display important information about their business, such as contact information, website, and opening and closing hours. GMB also makes it easier for local businesses to appear on search results and Google Maps.
4. Create Web Pages That Are Location Specific
For some of the keywords you’ve identified, you can create new website pages that are location-specific. This local SEO strategy is especially popular if your business operates in multiple neighborhoods, counties, cities, or states. When creating content for the new page, make sure that you add location-specific keywords to rank well on search engines.
5. Meta Tags Should Be Optimized With Local Keywords
Meta tags are text that helps describe to search engines what the content on your page is. Search engines use meta tags to learn more about what your website is all about. So, make sure that your location-based keywords appear on your meta descriptions and title tags.
6. Ensure Your Website Is Optimized For Mobile Viewing
According to Statista, in the 1st quarter of 2021, organic search engine visits in the US originated from mobile phones. As the tech behind smartphones improves, more and more people are using their mobile phones to search for information online. Therefore, you should make your website mobile-friendly. Otherwise, you risk losing lots of leads.
7. Ensure Your Website Is Optimized For Speed
Search engines place a lot of value on the loading speeds of websites. Today, the internet speed is high, and your website visitors expect that their navigation on your website will be fast. Slow and laggy websites have a high bounce rate, which negatively affects their rankings on search engines.
8. Monitor Your Local SEO Results
There is no one sure strategy for local SEO. In fact, there is no local SEO strategy that can guarantee you success. It’s all about using different local SEO strategies and tweaking them until they start working. You should make sure to keep a keen eye on your metrics. Your metrics will tell you what’s working and what’s not working.
So, if you want to strengthen your local SEO strategy and increase traffic to your website, contact our team through dmp-pa.com/local-seo-bucks-county, and we will help you develop a plan.